Social media campaign seeks ‘game-changing’ ideas to help reduce waste

A campaign has been launched to find “game-changing” new policies to help reduce waste after the success of the 5p carrier-bag charge.

People are being urged to contribute ideas on social media to help tackle the so-called throwaway culture and encourage the repair and reuse of materials.

The introduction of the charge for single-use carrier bags in October 2014 resulted in a dramatic reduction in their use at stores across Scotland.

Another idea being considered by the Scottish Government is a deposit-and-return scheme, which would give customers a refund for recycling empty bottles and cans.

Launching the Make Things Last campaign in Edinburgh, environment secretary Richard Lochhead called on entrepreneurs and members of the public to come up with “the next big thing”.

He highlighted the example of tool libraries, which allow people to rent power tools for DIY jobs without the need to buy expensive equipment that may only be used occasionally.

It is estimated that the average drill is only used for about 13 minutes in its lifetime.

Mr Lochhead said: “A circular economy is where we keep products in use for as long as possible; and they are reused, refurbished or taken apart to make new products at the end of their initial life.

“There are so many innovations to help us make better use of our resources, save money and support local jobs.

“Scotland is already recognised internationally as a leader in the movement towards becoming a circular economy.

“We are exploring the opportunities for a deposit return system in Scotland. But the new ideas will come from the public and from our entrepreneurs.

“Creating a more circular economy is good for the environment, good for the economy and, like our action on climate change, a moral imperative – it will create jobs in our communities, improve our quality of life and just makes good sense.”

Members of the public are being asked to take part in the conversation on Twitter by using the hashtag #MakeThingsLast.

Iain Gulland, chief executive of Zero Waste Scotland, said: “The #MakeThingsLast campaign is about engaging everyone in Scotland in finding a solution to a common problem we all share – how do we end our throwaway culture and make the most of what we already have?

“This could see Scotland adopt more game-changing policies and initiatives – like our recent adoption of a charge for single-use carrier bag.

“These changes will help shape our future society, ensuring it’s sustainable for generations to come.”




Leave a comment

Your email address will not be published. Required fields are marked *