On July 20, experts from The Coca-Cola Company, SustainBiz, and Tetra Pak will discuss the role natural capital and renewable resources play in driving business growth and sustainability through a circular economy model.
The U.S. Chamber of Commerce Foundation Corporate Citizenship Center, in partnership with Tetra Pak Inc., is hosting Optimizing the Circular Economy through Natural Capital Accounting, a free webinar on the role of natural capital and renewable resources as a key enabler of achieving a circular economy.
The circular economy is a restorative or regenerative economic model in which resources are endlessly cycled back into supply chains and waste does not exist. The circular economy represents tremendous opportunity for business; shifting to the circular economy could unlock an additional $4.5 trillion in economic growth by 2030, according to research from Accenture.
The webinar will provide a platform to explore the economics and the business case of valuing natural capital, with a particular focus on renewable resources. Speakers will also offer tangible examples of integrating natural capital and renewability principles into business strategy and decision making that enables a more circular economy.
Speakers will also review perceptions and barriers to natural capital in the C-suite and board rooms, and the need to shift attitudes from short-term gains to long-term value creation for brands. Creating consumer understanding—and ultimately consumer demand—for practices that acknowledge resource protection and preservation will also be discussed.
- Elisabeth Comere, Director, Environment and Government Affairs, Tetra Pak, Inc. USA
- Jennifer Gerholdt, Senior Director, Environment Program, U.S. Chamber of Commerce Foundation
- Michelle Lapinski, President, SustainBiz LLC
- Joe Rozza, Global Manager, Water Sustainability and Natural Capital, The Coca-Cola Company
When: Wednesday, July 20, 3:00 – 4:00pm ET
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