Everyone’s talking about blockchain. But if you can get your head around what blockchain is, it’s still unclear how this trend will impact business and the economy, and what it could mean for customers. “Starting to use the internet not just to exchange data but to fundamentally exchange value has humongous potential for our material world” Blockchain has potential to disrupt financial markets, but what if every great product came with information about who it was made by, where it came from, and what it is made of? Could blockchain enable better traceability of products, components and materials? Jessi Baker, Founder and CEO of the startup Provenance, reckons that smart businesses should be look at blockchain now — and some have already started.