Frugal Innovation: How to Do More with Less

Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.

amazon.co.uk £6.98

Comments

comments

Leave a Reply

Your email address will not be published. Required fields are marked *