Finnish food manufacturer Fazer has announced a €40 million investment into a new factory for oat-based healthy sugar alternative xylitol, which is said to be an example of state-of-the-art circular economy innovation.
The dedicated factory, based in Finland, will eventually house all the company’s manufacturing processes and will set Fazer front and centre as a producer of grain-based products, capitalizing on the growing consumer desire for sustainable products.
Investing in new production technologies and solutions, xylitol has the potential for use in the cosmetics industry, among others. The factory, which has started production this month, is thought to create 30 new jobs at the site.
Christoph Vitzthum, President and CEO, Fazer Group, “We have at hand an innovation where we combine patentable new technology, healthier options to consumers and an excellent example of an innovative circular economy solution.
“We believe that xylitol from a plant-based Nordic raw material with a Nordic origin will create interest also outside Finland and the Nordic countries, even globally. We plan to expand the xylitol production to our mill in Sweden, too. I’m proud of this example of the fearless creativity at Fazer, and we are excited about the new opportunities ahead of us.”