THE CONTEST RULES
Together with adidas we turned deadly fishing gear into a revolutionary shoe.
This is just one example of how we can turn the problem into the solution. And you can be part of it.
Our Mutual Mission:
Protect the oceans and end ocean plastic pollution.
Parley A.I.R. — Avoid. Intercept. Redesign.
We all have a role to play in the solution. And it starts with ideas.
This is your chance to inspire change.
Become a Parley Ambassador:
Support our Ocean Plastic Program and create a video, a call to action.
Creators of the most inspiring 50 videos will earn a pair of shoes.
More important, they become core members of the Parley movement.
HOW TO PARTICIPATE:
Learn about the Parley Ocean Plastic program and the A.I.R Strategy at www.oceanplastic.com
Create a video statement to inspire others to join the movement:
> Tell us why you love the oceans
> Make a pledge to fight ocean plastic pollution
> Show us one single-use plastic item you will ban from your life
Upload your video to Instagram
Use the hashtag #ParleyAIR
Add @adidas* + @parley.tv in the text
You have until July 31, 2016 to enter.
About the adidas x Parley shoe:
This is the first shoe ever made using Parley Ocean Plastic®. The gillnet used to create the adidas x Parley shoe was intercepted by Sea Shepherd during Operation Icefish, a record-breaking mission to protect sea life from illegal fishing in the Southern Pacific.
The shoe has been created with adidas’ most innovative production method: adidas Tailored Fibre Technology, a revolutionary manufacturing technique that enables unique footwear designs to be tailored to the individual needs of any athlete.
A prototype of the shoe was introduced at the UN x Parley launch event “Oceans. Climate. Life.” held at the United Nations on June 29, 2015.
*Please use your participating country’s adidas account name. All are welcome to support the movement by posting a video pledge, but you must be located in one of the following countries to be eligible to earn a pair of shoes: France; Russia; Germany; Australia; Indonesia; Philippines; UK; US and Spain.
Check out the adidas Instagram channels for full legal terms and eligibility requirements.