Together with adidas we turned deadly fishing gear into a revolutionary shoe.


This is just one example of how we can turn the problem into the solution. And you can be part of it.

Our Mutual Mission:

Protect the oceans and end ocean plastic pollution.

Our Strategy:

Parley A.I.R. —  Avoid. Intercept. Redesign.

We all have a role to play in the solution. And it starts with ideas.

This is your chance to inspire change.

Become a Parley Ambassador:

Support our Ocean Plastic Program and create a video, a call to action.

Creators of the most inspiring 50 videos will earn a pair of shoes.

More important, they become core members of the Parley movement.


Step 1:
Learn about the Parley Ocean Plastic program and the A.I.R Strategy at

Step 2:
Create a video statement to inspire others to join the movement:

> Tell us why you love the oceans
> Make a pledge to fight ocean plastic pollution
> Show us one single-use plastic item you will ban from your life

Step 3:
Upload your video to Instagram
Use the hashtag #ParleyAIR
Add @adidas* + in the text

You have until July 31, 2016 to enter.

About the adidas x Parley shoe:

This is the first shoe ever made using Parley Ocean Plastic®. The gillnet used to create the adidas x Parley shoe was intercepted by Sea Shepherd during Operation Icefish, a record-breaking mission to protect sea life from illegal fishing in the Southern Pacific.

The shoe has been created with adidas’ most innovative production method: adidas Tailored Fibre Technology, a revolutionary manufacturing technique that enables unique footwear designs to be tailored to the individual needs of any athlete.

A prototype of the shoe was introduced at the UN x Parley launch event “Oceans. Climate. Life.” held at the United Nations on June 29, 2015.

Legal terms and conditions – US

*Please use your participating country’s adidas account name. All are welcome to support the movement by posting a video pledge, but you must be located in one of the following countries to be eligible to earn a pair of shoes: FranceRussiaGermanyAustraliaIndonesiaPhilippinesUKUS and Spain.

Check out the adidas Instagram channels for full legal terms and eligibility requirements.




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