Circular economy is a new business model that uses the principles of sustainability. After having successfully finished a joint project which had circular economy components in it, Vanderlande and SEW-Eurodrive in The Netherlands became aware of the fact that there were no real concrete examples of circular economy in their industry or market. They mutually decided to change that and made an animation about it. The animation first describes what circular economy is. In the second half the animation shows how the two companies pulled together and realized a project based on the circular economy principles. The animation’s goal is to spread awareness of the topic, to show a concrete example, to prove that it can be realized, the benefits for SEW, Vanderlande and their customers, and last but not least to invite suppliers and customers of both companies to join the circle.
